Archive for December, 2005

Suggestion for the new Stormhoek Label and bottle design

Let’s Get Started

The Stormhoek Label must initiate 3 Important Conversations

1. The Viral Freshness Matters Story

2&3.WineBars and Everyone’s Conversation:

Stormhoek must be more than the wine.

2.”’Winebar Conversation”’: It must be medium for Bar Owners to communicate to their
customers. Bars already stocking Stormhoek can get a free mention in the label and
canpromote their offering later for a small price.

3.”’Everyone’s Conversation”’: Everyone must be able to connect to the Stormhoek label to
place their own crazy and personal messages.

Stormhoek New Bottle Design

How about releasing a “Stormhoek Mobile Edition”. If “Freshness matters” it shouldn’t designed to stay on the shelf, right?. You need to have an iPod-smooth bottle at size to target pockets and backpacks(bags) that people will carry around.

Sorry for the bad image pulled out from a powerpoint

Stormhoek’s New Bottle Design Idea

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