Let’s Get Started
The Stormhoek Label must initiate 3 Important Conversations
1. The Viral Freshness Matters Story
2&3.WineBars and Everyone’s Conversation:
Stormhoek must be more than the wine.
2.”’Winebar Conversation”’: It must be medium for Bar Owners to communicate to their
customers. Bars already stocking Stormhoek can get a free mention in the label and
canpromote their offering later for a small price.
3.”’Everyone’s Conversation”’: Everyone must be able to connect to the Stormhoek label to
place their own crazy and personal messages.
Stormhoek New Bottle Design
How about releasing a “Stormhoek Mobile Edition”. If “Freshness matters” it shouldn’t designed to stay on the shelf, right?. You need to have an iPod-smooth bottle at size to target pockets and backpacks(bags) that people will carry around.
Sorry for the bad image pulled out from a powerpoint
Stormhoek’s New Bottle Design Idea
